Today’s world moves quickly, so more and more possible clients are looking for lawyers online. Often, they do this on their phones. Effective search engine optimization for employment lawyers is important to get these possible clients.
If your law firm’s website does not work on mobile devices, you are losing a big chance to get in touch with these possible clients. Here is how to make sure that mobile users have a great time on your website, which will make them loyal customers.
Design your website with mobile phones in mind.
Think about someone who is using a small phone to try to navigate your website. Text that is too small and patterns that are too complicated can be annoying.
Instead, focus on making the design clean and simple. Make the letters bigger and easier to read, and leave a lot of space between things that can be clicked on, like buttons and links. This makes it easy for people to tap into the information they need without hitting on something else by chance.
Prioritize the information that they need first.
People who use their phones are usually busy and do not have time to waste. Quickly get to the point!
Put your practice areas, contact information, and a button that says “Schedule a Consultation” or something similar at the top of the page so that people can see it right away. This keeps them from having to scroll too much and helps them find what they need quickly.
Make your website’s navigation as easy as possible.
In the past, websites might have had complicated navigation screens with a lot of dropdown choices. This method does not work well on mobile. Choose a simpler choice with short, clear labels instead.
You could use a hamburger menu, which is made up of three horizontal lines and spreads to show navigation choices when clicked. This makes better use of screen space while still letting you get to all the important data.
Focus on fast loading speeds.
No one likes having to wait for a website to load, especially on a phone with limited data. Videos and pictures can make pages take longer to load.
Use high-quality pictures that are ideal for mobile watching, and think about adding subtitles or descriptions of the videos for people whose internet connections are slower. People are more likely to stay on your website and look into your services if it loads quickly.
Capture leads with mobile-friendly forms.
A lot of people who need legal help might want to use your website to get in touch with you. Try to make this go as easily as possible.
Cut down on the number of fields people have to fill out on contact forms to make them easier to use. Make sure the form is flexible, which means it changes to fit the screen and is easy to type on a phone.
Use the power of click-to-call.
A lot of people who use cell phones would rather talk to someone than fill out forms. Make it simple for them to do! Put a click-to-call button in a visible place on your website.
When someone presses the button, it calls your number immediately, so they can go from looking to talking without any problems. You might want to add a live chat feature for people who like to talk through text messages.
Make use of local SEO.
Most cellphone searches are focused on finding things nearby. In other words, it means that people are looking for companies close to them.
Make your website better for local SEO (Search Engine Optimization) by putting your city and state in visible places, taking control of your Google My Business page, and getting good reviews online. This helps make sure that your law business shows up in useful local searches.
Make your law firm’s website a mobile-friendly force to get new clients and show that you are the leader in the legal field in this mobile-first world.
