Prime hydration drink woes continues as the company now faces yet another class action lawsuit regarding its product contents. In another round of class action lawsuit against prime energy drink, the company finds itself in yet another course collision with the law. This time, the company is faced with a prime lawsuit forever chemicals filed by Elizabeth Castilo through the Milberg Law firm.
In her class action lawsuit, Elizabeth who is a resident of California claims that prime hydration contains higher levels of per- and polyfluoroalkyl substances. The plaintiff argues that levels of the aforementioned substances found in the drinks exceed the EPA permitted levels in drinks.
The Class Action Lawsuit against Prime Energy Drink
Elizabeth who is the plaintiff in this case further claims that higher levels of PFAS in prime hydration drinks renders the drink misbranded, adulterated which altogether make prime hydration drink illegal to sale. The plaintiff further adds that the drink maker used deceptive marketing by failing to disclose the high presence of PFAS in their drinks.
Due to high levels of PFEAs in prime hydrating risks, Elizabeth who is the main plaintiff in the prime lawsuit forever chemicals claims the users of this drink are exposed to a great risk of reproductive problems, high cancer risk and developmental delays.
The summary of the plaintiff’s claims include, false advertising, misrepresentation, consumer protection laws violation and potential personal injury occurring from health effects. The plaintiff argues that the potential of these damages warrant a compensation to the people who have already bought the prime energy drink.
The Plaintiff Compensation Demands
In the prime lawsuit forever chemicals Elizabeth the plaintiff in the case has put forward a raft of compensation demands which include: Financial compensation for any consumer who purchases the prime hydration energy drink and, injunctive relief which will prevent further sales of the prime energy drink.
The Founders Response
On their part, the founders of prime energy drink have responded to this lawsuit by denying all the allegations against their products. In their response, Logan Paul and KSI who are the founders of the prime energy drink claim that their drink is safe and totally compliant with all the set regulatory standards.
So far, there are no major updates on the prime lawsuit forever chemicals as it is still in infant stages. Further updates on the lawsuit will follow as they come in. There is a possibility of a hearing on the matter in mid-2024 though that is still not clear.
Prior to this lawsuit, prime energy drink had enjoyed great success from its launch which saw it generate more than $250 million in revenue and a record $45 million in a single month. This massive financial success is credited to the great audience the founders of the drink have on their social media platforms where they have close to 50 million subscribers on You Tube.
The brand’s rapid success and popularity saw it get into some valuable commercial partnerships with big brand names like the ultimate fighting championship and Arsenal football club. The drink comes in nine different flavours which include grape which is the particular prime energy product embroiled in the prime lawsuit chemicals.
